I attended a day-long conference hosted by the Sustainability Purchasing Network (SPN) this week on Greening Your Organization Through Purchasing. Having studied logistics and supply chain management as a student, I was excited to learn more about the role of sustainability in purchasing.

SPN describes sustainable purchasing as considering:

* What the product is made from and how long it lasts
* The energy, material, and emissions “footprints” associated with its manufacture and transport
* Who has made it, how it’s made, and under what working conditions
* How it will ultimately be disposed of
* Whether the purchase needs to be made at all

What was made very clear by all the presenters, is that purchasers have a tremendous opportunity to help the environment and society. In my opinion, they are one of the most important champions of change in an organization.
If purchasers are informed about eco-alternatives, ethical purchasing policies, factory conditions, carbon offsetting etc. they can affect change by spending their organization’s dollars on products and services that are socially and environmentally responsible. Just like consumers can affect change with their dollars, purchasers for corporate, not-for-profit, academic, government, public sector, labour and co-operative organizations have the power to make a difference with their spending. Local leaders in sustainable purchasing include Vancity, MEC and BC Hydro. I was also pleased to see provincial and municipal government representatives in attendance, signaling to me that local government is looking to green their supply chain. Yahoo!

And what’s even more exciting, is that job opportunities abound within this profession! Even in this recession, there is a skill shortage in the supply chain/logistics industry and with companies looking to be energy efficient and community oriented, people with an awareness of sustainable purchasing will be in high demand! So if you want to work for change, consider a career in purchasing/logistics/supply chain management!

I was also interested to learn about the effects that sustainable purchasing policies and practices had on employees retention and recruitment. One of the speakers, Cathy Rodgers, VP of Global Services from IBM, raved about the improved employee moral and reduced turnover that she witnessed in the supply chain division of IBM, when she implemented sustainable purchasing practices and policies. Employees were united by new goals that included reducing IBM’s waste and carbon footprint. A provincial government representative shared a story about recruiting purchasers. They had updated their usual job advert with the requirement that an applicant has an interest in or knowledge of sustainable purchasing. Not only did they receive 3 times as many applicants, but also much more variety. Usually they only had people with purchasing experience apply, but now they have people with degrees in environmental science applying. They ended up hiring someone with much more experience in the environmental industry than the purchasing profession as they were so attracted to the applicant’s enthusiasm and commitment to sustainability. These are the types of people that will lead the way to a sustainable economy and world! So organizations take note … communicate your sustainability goals and hire for change!

As much as the media makes corporate responsibility and sustainability (CSR) out to be mainstream, it isn’t. There are still way more companies that are ‘in transition’ and unfortunately only a handful of leaders. But that is why it is so important to support those companies that are just starting down the sustainability path. So that we can create more leaders and truly make CSR mainstream.

In the Next Sustainability Wave, Bob Willard talks about Sustainability Continuums. He describes 5 stages of companies:

Stage 1: Pre-Compliance The company feels no obligation beyond profits. It cuts corners and tries not to get caught if it breaks the law or uses exploitative practices that cheat the system. It ignores sustainability and actively fights against related regulations.
Stage 2: Compliance The business manages its liabilities by obeying the law and all labor, environment, health, and safety regulations. It reactively does what it legally has to do and does it well. Emerging environmental and philanthropic social actions are treated as costs, projects are end-of-pipe retrofits, and CSR is given lip service.
Stage 3: Beyond Compliance The company moves from defense to offense. It realizes it can save expenses with proactive and incremental operational eco-efficiencies , cleaner processes, and better waste management. It recognizes community investment and social marketing can minimize uncertainty, enhance its reputation, and can help maximize shareholder value. However, sustainability initiatives are still marginalized in specialized departments – they are tacked on as “green housekeeping,” not built in and institutionalized.
Stage 4: Integrated Strategy The firm transforms itself. It re-brands itself as a company committed to sustainability and integrates sustainability with key business strategies. It captures added value from breakthrough sustainability initiatives that benefit all stakeholders. Instead of costs and risks, it sees investments and opportunities. It makes cleaner products, applies eco-effectiveness and life-cycle stewardship, and enjoys competitive advantages from sustainability initiatives.
Stage 5: Purpose & Passion Driven by a passionate, values-based commitment to improving the well-being of the company, society, and the environment, the company helps build a better world because it is the right thing to do. Visit www.vbnetwork.ca for great examples of Stage 5 businesses.

I love supporting and promoting businesses that are at Stage 4/5 – they already get it! But I also enjoy the challenge and reward that comes from working with companies that are at the tipping point (Stage 2/3) – working where social change meets the old paradigm and bringing enlightenment into that zone. Where along the sustainability continuum do you want to affect change?

Making a difference while making a living may sound like an oxymoron to some, but I’ve never really thought of the two as mutually exclusive.

Opportunities abound with the advent of greener enterprises and technologies, socially responsible business and innovative nonprofit work. Whether you are an entrepreneur running a mission based business, an executive addressing social or environmental issues in a large corporation, a consultant working to advance the business case for sustainability, an employee working for an ethical business or a staff member at a nonprofit – you are affecting positive social or environmental change and helping to create a more sustainable world.

It used to be that the social sector was seen as the main source of meaningful work; however, with the private sector undergoing a paradigm shift, there are new opportunities to make a difference in companies small and large.

Resources:

A great read on this topic is: “Making a Living While Making a Difference” by Melissa Everett.

Also “Occupation: Change the World” at www.myoccupation.org answers the question, “How do you make money and change the world?”

Yours for a sustainable future,

Annalea

Welcome to Sustainable Pursuits!

This blog covers news and reflections on corporate sustainability and responsibility, social enterprise and values-based work (jobs related to climate change, cleantech, CSR, green business, social enterprise, renewable energy, sustainability).

My professional (and personal) interests have me immersed in sustainable news and events. While my website is still under development, I want to use this blog as a way to share insights, news and resources related to sustainability. I hope that it empowers you to pursue a life that is aligned with your values.

I will be updating on a weekly basis and would love to engage with everyone so feel free to comment or twitter @AnnaleaKrebs. Thanks for reading!

Yours for a sustainable future, Annalea