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We founded TheChange to help people discover companies committed to sustainability in a relevant and engaging way. We’re on a mission to advance the sustainability movement on a city-by-city basis across North America and our latest project, ethicalDeal, will lead the way!

Introducing ethicalDeal!

Part green city guide, part green deal site, part green action network … ethicaldeal helps you discover the best green stuff to do, see and buy in your city, at exclusive discounts, through the power of group buying!

ethicalDeal gives people the chance, as well as the reason to go green. It provides newcomers an easy way to get introduced to a green lifestyle and the already-converted an excuse to try something new!

How it works:

1. Each day we feature one way that you can go green at an unbeatable price.

2. You only get the deal if enough people join that day… so invite your friends!

3. Check back the next day for another awesome ethicalDeal!

Every one of our ethicalDeals meets at least one of these criteria:

• Eco-friendly product/service

• Socially responsible product/service

• Sustainable business practices

You can learn more about each of the organizations featured on ethicalDeal by following their sustainability journey on TheChange!

We’ll launch our first deal when we have enough subscribers to get you 50-90% off the best green stuff to do, see and buy in your city.

Subscribe now to enter to win a $500 green shopping spree on ethicalDeal! We’ll launch ethicalDeal in the city that gets the most subscribers – we go where we’re wanted – so spread the word via twitter and facebook!

Want your business featured on ethicaldeal? Learn more here.

Thanks for joining in TheChange!

Visit to learn more.


Young environmental professionals were in full attendance at the recent Globe 2010 Conference on Business and the Environment. Some, including myself, were there to attend the Globe Forum for Emerging Environmental Leaders. After spending a day engaging with students and young professionals around green jobs and sustainable ventures, I was convinced: This is the Change Generation!

Why are they the “Change Generation”? The people I met were pursuing PhDs in ethical fashion, engineering green buildings and applying principles learned from biology classes to business. They were actively involved in community action projects that ranged from using theatre to educate people on sustainability (ACT NOW) to organizing fundraising campaigns to place windmills in remote aboriginal communities so that they could have a source of renewable energy.

Ultimately, they were passionate about using their skills to make a difference.

Green careers

It’s great to see young people interested and involved in green careers. I consider green careers to be work that has a positive impact on the environment either directly through the job itself (e.g., clean tech engineer) or indirectly through the organization’s mission (e.g., delivery driver at eeko Couriers).

So who are some of these emerging environmental leaders? Here is a sampling of the 100 that attended.

Jill Doucette, Synergy Enterprises

Jill Doucette, a UVic biology student, has built an award-winning business that specializing in sustainable business practices for coffee businesses. Her company, Synergy Enterprises, provides a complete solution: assessing their operations for issues like energy usage and waste management, sourcing green products and finally marketing these initiatives to the public. Her company name defines her philosophy around sustainable business, and even the dictionary agrees—defining “synergy” as “the working together of two things (environment and business for example) produces an effect greater than the sum of their individual effects.”

I think Jill chose a great niche market to target. High-traffic locations like coffee shops have a great opportunity to help educate people by providing them with sustainable options like eco-containers, fair-trade coffee, local food selections, washroom recycling bins and discounts for personal mugs. Check out the Going Green page on Black Stilt Coffee’s website for a great example of a local café going green (they also happens to be one of Jill’s clients).

Sustainable business consulting is on the rise and a great career choice for people interested in using business as a force for change.

Kim Poldner,

Clothing can make a statement. So why not make it an eco-friendly one? Kim Poldner is co-founder of, a site that helps people find everything from bamboo fibre shirts to organic jeans and hemp skirts. Kim says, “When we support ethical fashion, we help reduce poverty and environmental damage. Our actions have an impact.”

She walked the talk at the conference, outfitted in eco-clothing from head to toe.

Clement Bourgogne, mechanical designer

Clement Bourgogne, recently graduated with a degree in mechanical engineering. He went on to become a LEED (Leadership in Energy and Environmental Design) accredited professional, through the Canada Green Building Council.

He now works as a mechanical designer for a consulting firm specializing in energy efficiency and green buildings. A great example of a traditional career with a green twist!

Scott Macdonald, government project manager

There are also many opportunities within the public sector. Scott Macdonald is a project manager within a large government department in Ottawa. He holds a Bachelor’s degree in Environmental Engineering and currently works with issues involving contaminated sites and abandoned dumpsites.

Advice on green careers

What advice did these emerging green leaders have for other students and young professionals interested in a green career?

• Get involved with students organizations like Common Energy, which works to find local solutions to climate change, or Net Impact, which focuses on corporate responsibility and sustainability.

• Become a member of Young Environmental Professionals! This national organization has more than 120 members involved in its Vancouver chapter and frequently organizes networking and educational opportunities (like this forum).

• Attend networking events like Green Drinks, an informal gathering of people passionate about the environment and sustainability. In Vancouver, Green Drinks is held on the third Wednesday of every month at Steamworks. Also, check Granville’s events calendar regularly for similar opportunities for meeting industry professionals and community members.

Green job and educational resources

For those interested in green careers and related educational programs be sure to check out these great Canadian job boards: GoodWork Canada, ECO Canada, and Work Cabin.

For local green organizations, jobs, events and programs be sure to check out my site, which launches in Vancouver and Victoria on Earth Day, April 22, 2010!

How are you participating in TheChange?

Welcome to Sustainable Pursuits!

This blog covers my journey into various sustainable pursuits.  I also share my reflections on corporate responsibility, social enterprise and values-based work. I welcome your comments and hope that by reading my blog you’re inspired to purse sustainability in your life and career.

Yours for a sustainable future,

Annalea Krebs